Giovanni Iovine


Since very young, Giovanni was fascinated by his fresh-faced mother, who never renounced to her eyeliner. He began to study graphic design but then decided to follow his passion and to experiment his way at BCM Make-Up school in Milan at the end of the 90ies. He shaped his talent working for make-up brands such as Giorgio Armani Cosmetics ® and Ck Beauty ®.

Since then, his career evolved allowing him to work today with some of the top names in the Fashion Industry. Giovanni’s work has been published by Elle Italia, Io Donna, Harper’s Baazar, Vogue Italia, D-La Repubblica delle Donne, W Korea, Numéro Tokyo, Elle France, Marie Claire Italia, Wall Street.

The list of celebrities he made up reads like a “who’s who” of the world’s most glamourous women, including Monica Bellucci, Jessica Alba, Elle Macpherson, Helena Christensen, Vanessa Hessler and Anna Calvi.

Giovanni’s personal approach to “bringing out the beauty” gives him a reputation of having a sharp eye and let him be very requested by photographers such as Laurie Bartley, Agata Pospieszynska, Frankiewicz & Rozniata, Umit Savaci, Takai, Giorgio Codazzi, Luca Anzalone, Thomas Straub, Tassili Calatroni. Attracted by Japanese style and flawless skin care, Giovanni is currently make-up consultant for ICC Italy (make-up manufacturing Company).

Giovanni travels all around the world but is based in Milan City.




  • Adriano Russo
  • Agata Pospieszynska
  • Alice Rosati
  • Elina Kechicheva
  • Federico De Angelis
  • Frederic Martins
  • Giorgio Codazzi
  • James Robjant
  • Laurence Ellis
  • Laurie Bartley
  • Leonardo Scotti
  • Luca Anzalone
  • Luca Campri
  • Markus Jans
  • Masha Mel
  • Meinke Klein
  • Roxanne Lowit
  • Scandebergs
  • Simone Falcetta
  • Stefania Paparelli
  • Takay
  • Tassili Calatroni
  • Umit Savaci
  • Vito Fernicola


  • D La Repubblica
  • Elle International
  • Elle Italia
  • Elle Japan
  • Harper’s Bazaar Japan
  • Harper’s Bazaar Spain
  • Io Donna
  • L’Officiel Mexico
  • Lurve
  • Marie Claire Italia
  • Marie Claire Mexico
  • Mojeh Magazine
  • Numéro Tokyo
  • Odda Magazine
  • Vanity Fair
  • Vogue Italia
  • W Korea
  • WSI Magazine


  • Alessandro Borghi
  • Benedetta Porcaroli
  • Carmen Consoli
  • Charlie Plummer
  • Elle Mcpherson
  • Hanne Jacobsen
  • Helena Christensen
  • Jessica Alba
  • Mad Mikkelsen
  • Matilda De Angelis
  • Matilde Gioli
  • Monica Bellucci
  • Skin
  • Valentina Bellè


  • Alberto Biani
  • Bikkembergs
  • C-Clique
  • Camera della Moda
  • Fabiana Filippi
  • Liviana Conti
  • Lorena Antoniazzi
  • Luxottica
  • Lycra
  • Marco De Vincenzo
  • Moncler
  • Moschino
  • Paul & Shark
  • Peuterey
  • Semicouture
  • Sisley
  • Skaga Eyewear
  • Twinset
  • Vicolo Northland
  • Vivetta


  • Marco De Vincenzo