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Jo was born on a island of Sardinia. A little paradise in the middle of crystalline waters and Mediterranean bush. Since very young, his talent for drawing and his sense of colors are evident and JO is fascinated by this mix of Genoan, Sardinian and Arab cultures. His technical studies concluded, he decides to give his growing passion for makeup and fashion a chance and moves to Milan. After studying at the BCM school of Milan, JO meets the makeup artist Romualdo Priore who introduces him within photographic fashion sets and their secrets. Jo also meets the makeup “guru” Pat Mc Grath on a fashion catwalk backstage and is still part of her team for all the fashion shows in Milan and Paris. The evident passion and talent of JO do the rest…